Our Mission
Why We Built Zack
We were tired of task apps that make you feel like you’re never doing enough. Zack lifts that weight off your shoulders - turning every to-do into a done deal through anticipation, prioritization, optimization, execution, and celebration.
Our Vision
A world where people never lose time remembering, organizing, or chasing what they must do — but can fully dedicate themselves to what matters most. Because every task takes care of itself!
Zack is built on this belief. It blends structure with celebration, offering a system that guides without pressuring, motivates without guilt, and helps you take consistent action without burning out. Whether you’re moving through a busy day or navigating a period of low motivation, Zack meets you where you are.
And we’re just getting started.
Our Core Pillars
Our fundamental beliefs that guide product, design, and team decisions.
They define how we think, build, and grow, across every part of Zack.
Human First
We build for real life, not perfect plans.
We focus on real needs, not theoretical productivity. Zack supports people in their everyday lives, reducing pressure, surfacing what matters, and making things feel manageable.
If it doesn’t make life feel better, it doesn’t belong.
Built for Momentum
We help people move forward.
Zack exists to create progress. We don’t just manage tasks, we remove friction and help people make meaningful things happen, one step at a time.
If it doesn’t make life feel better, it doesn’t belong.
Radical Simplicity
Everything should feel effortless.
We cut complexity wherever we can. If something isn’t intuitive, it gets redesigned or removed. Simplicity is at the heart of every interaction.
The more natural it feels, the more powerful it becomes.
Intelligent Relief
Technology should take the load.
Zack uses all technologies, e.g., AI and automation, to do the heavy lifting, anticipating, assisting, and acting behind the scenes. Users stay focused. Zack takes care of the rest.
Less effort. More done.
Open by Nature
Zack fits into your world, not the other way around
We don’t believe in lock-in. Zack connects with the tools and platforms you already use, so everything flows smoothly, no switching, no silos.
If it doesn’t make life feel better, it doesn’t belong.
